How to redefine the cockpit under the intelligent

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How to redefine the cockpit under the change of automotive intelligence

in recent years, the rapid development of intelligence and connectivity has promoted the gradual evolution of cars to the "third space" of people's lives, and the cockpit has also been redefined. At present, in the design of many car companies and parts companies, the cockpit is no longer a cold ride space, but begins to have the personification ability of thinking, emotional interaction, life growth and so on, which can provide diversified services and highly emotional driving experience for drivers and passengers

however, because the intelligent cockpit is a composite concept, involving a wide variety of subdivision technologies, the definition of the intelligent cockpit has not been unified in the industry, and there is no clear standard, so that the playing methods of enterprises are different. In such a situation of multi-party scuffle, exploring a widely recognized landing path of intelligent cockpit has become a problem that the industry needs to solve. In this regard, a number of experts discussed recently at the "2020 second car service and intelligent cockpit conference" held by Gaishi automobile. It is generally believed that the development of intelligent cockpit should adhere to the user-centered and scene driven approach in order to better achieve landing

technology driven cockpit change

the so-called "user centric" means to understand what users need in the smart cockpit, and then take this as the starting point to provide users with products and functions that can meet their needs. This is what many enterprises will say when developing the next generation of intelligent cockpit

the general direction is indeed so. At present, with the rapid development of the four modernizations of automobiles, it is increasingly difficult for automobile enterprises to retain consumers by selling simple functional automobiles. Especially when "generation Z" has gradually become one of the main purchasing power of the automobile consumption market, their automobile consumption demand, concept and path are much different from those in the past. Automobile enterprises must really stand on the perspective of users and touch their inner needs in order to win more in the future market competition

in terms of intelligent cockpit, what are the main demands at this stage? At present, there are several major technical directions. The first one is OTA technology, which is the key to give vitality to the cockpit, let the car continue to grow and continuously improve user stickiness

in the era when traditional function vehicles occupy the mainstream of the market, the functions and performance of vehicles have been basically determined by consumers at the time of purchase, and cannot be changed, unless changing vehicles or spending a lot of money to change or upgrade some of the vehicle's configurations. With OTA, car companies can continue to add new functions to vehicles, so that car owners can have a more convenient and intelligent car experience, making "thousands of cars and thousands of faces" truly possible, just like the current intelligence

koloda remote diagnosis, image source: koloda

not only that, but also through OTA, you can quickly repair vulnerabilities, even predict problems before they occur, and timely feed back risks to car owners or vehicle manufacturers to deal with them in advance. "For example, by monitoring the driver's driving data and the frequency of abnormalities, we can judge what kind of driving behavior, some components and ECUs will have problems in advance, so that we can prevent them from happening. Or we can carry out special customization in the future vehicle design for the special driving behavior of special people." Zhou Yizheng, vice president of marketing of koloda auto OTA, said. From this point of view, OTA not only helps improve driving safety and driving experience, but also subverts the car manufacturing model and even the business model

the second is multi-mode human-computer interaction, which is the core to improve the cockpit sense of technology and emotion and create an immersive experience. Multimodal interaction can be further divided into many different technical fields, such as intelligent voice, visual interaction, biometrics, mechanical button interaction and so on

among them, voice technology is the focus of most car enterprises, parts enterprises and related technology companies at present, especially the intelligent voice after the integration of AI technology. Whether it is in the driver led auxiliary driving stage of L1 and L2, or in the high-level automatic driving stage, it will be the user's excellent technology, microcomputer control and other experimental machine strength, which ensures that the gold free spraying team can realize from product structure, material design, color realization Mold design is one of the main ways to issue instructions and interact with system functions

not only that, in the view of Liu Zhen, senior product director of iFLYTEK smart car flying fish OS, intelligent voice can not only help drivers complete the most basic execution, but also understand users like partners, and help users pack everything they need in the process of travel with one click. For OEMs, this virtual partner also has a very strong IP attribute, which can be more vivid and three-dimensional according to the brand tone of the host, and has become an important starting point for OEMs to achieve brand differences, such as Weilai's NOMI

Weilai NOMI, image source: Weilai automobile

visual interaction is mainly realized through diversified screen applications and cameras. The two hot technical fields in this field are HUD and dms/oms. At present, the assembly rate of new vehicles is rapidly improving. HUD mainly provides drivers with relevant driving assistance to avoid potential safety hazards caused by drivers bow their heads and divert their eyes. It can be divided into c-hud, w-hud and ar-hud. The former two represent the present and the latter represents the future

however, as the relevant technology is not very mature, Deng Sunan, a senior expert in AR of Baidu car service division, believes that w-hud will continue to be the mainstream in the next few years, and will gradually move from high configuration to low configuration, from optional configuration to standard configuration, so as to enter the stage of full flowering. Ar-hud is the ultimate development direction, because it can present a larger amount of information and achieve more accurate reminders. "At that time, HUD will be an ecological carrier based on AR navigation. On this carrier, Bluetooth, music and other small programs can be equipped to realize diversified information display and accurate information reminder." Deng Sunan pointed out that this means that the key to ar-hud software competition in the future will be AI capability and navigation capability

the important driving force for the development of dms/oms is regulations. Because dms/oms can monitor the behavior of drivers and passengers, monitor and remind irregular driving behavior and abnormal conditions in the cockpit, and effectively reduce the occurrence of accidents, at present, some foreign markets have begun to implement mandatory regulations, which will gradually fall in the next few years. "In addition, through the recognition of face, behavior, sitting posture, etc. based on vision, it can also provide a series of interactive functions for the cockpit to realize personalized customization, such as adjusting seats, air conditioning settings, etc. according to users' habitual preferences, so as to improve the comfort of the cockpit." Sun Zheng, CEO of Beijing Weidong Technology Co., Ltd., said that at present, many domestic car companies are also carrying out fixed-point dms/oms

finally, these mainstream interaction methods will integrate with each other to provide more comprehensive services for drivers and passengers. For example, Huang Chaojun, senior manager of baowo automotive ergonomics and general head of vehicle ergonomics development, believes that although intelligent voice is the preferred way of interaction in the cockpit in the future, visual recognition still needs to be matched, and the integration of these two technologies will be the basis of multi-mode interaction. In addition, some core physical keys on the steering wheel should also be retained, such as double flash, seat door panel control, SOS function keys. "At present, the era of 0 physical buttons has not arrived, but it should be very possible to drop to about 15%." Huang Chaojun said

landing should take the scene as the first

although the industry has basically reached a consensus on what core technologies the future intelligent cockpit should have, in the actual landing process, many enterprises still fall into a misunderstanding of "what I think is what I think"

for example, in order to do more functions, we will continue to superimpose applications, simply pursue the increase of the number without any scene series; In order to highlight the sense of science and technology, large screen, multi screen, voice interaction and other design elements are added. As for whether the interaction logic behind these functions is scientific, how much is really needed by users and often used, it often cannot stand scrutiny. In this regard, relevant experts also expressed their views at the conference

according to Jiang aiqiang, a senior technical expert in intelligent cockpit of Geely Automobile Research Institute, at this stage, it is more important to do a good job in the experience of existing functions, and then carry out technological innovation based on the scene, including personalized function setting and ecological introduction, rather than simple function accumulation

"specifically, the information interconnection of wearable devices and car following, as well as security and privacy, I think are the top priorities of the intelligent cockpit. In addition, we need to solve the problems of low speech recognition rate, false wake-up, slow response, too long OTA upgrade time, low upgrade efficiency, slow navigation response, dead machine, black screen, Bluetooth matching functions, etc." Especially OTA, Jiang aiqiang believes that it is the top priority, because OTA can endow cars with the function of self evolution, which is the key to the growth of smart cars. Without OTA, cars can't be smart

Xiaopeng P7 intelligent cockpit, photo source: Xiaopeng automobile

experts from Dongfeng, Xiaopeng, baowo and other enterprises have always believed that the scene should be the first to do a good job in the intelligent cockpit. "Take the use of the screen as an example, many car companies now want to display as much information as possible on the screen, but this may actually be a burden for users, because it will overload the information received by users, so that the core information cannot be screened." Han Yang, director of the science and technology innovation Department of Dongfeng Technology Center, said

"What's more, many people think that adding a screen to the car is nothing more than adding a large one, but in fact, using the screen in the car is different from what we usually look at. Whether it's our sitting posture, the range that our hands can reach or the time that our eyes stare at the screen are limited, especially in the car, the time that our eyes can stare at the screen is far less than that in general, which leads to the design of intelligent cockpit In the process, we should not simply move the screen into the car, but should optimize and improve it in full combination with environmental demands. "

a typical example is ar-hud. Many people may think that since it is dedicated to the driver's service, the more information it carries, the better, which is more conducive to the driver's overall situation. However, this is not the case. If the information integrated by ar-hud is too miscellaneous, it will also lead to driver distraction. "So accuracy is good. What is accuracy? Push information to you when you need it, and only push the information you want." Deng Sunan, a senior expert in the AR direction of Baidu car service division, said

not only that, the presentation of information on ar-hud is also very particular. "For example, in the comfortable area where the driver's eyes move and head does not move, some core information should be arranged; in the area where the eyes are comfortable and the head is comfortable, important information should be displayed. At the same time, the number of information of the same importance should not exceed 3." Huangchaojun, senior manager of baowo automotive ergonomics and general director of vehicle ergonomics development, pointed out. "In addition, since ar-hud provides driving assistance, the information presentation method must avoid using too many words, and more to

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